MBA Campaign Website
increasing awareness to au’s graduate program
This project was initiated by Anderson University’s team within the College of Business in partnership with the Office of Marketing and Communication. I was tasked to create more awareness to AU’s MBA program and concentrations in a “one-stop shop” type of way. The solution I presented was to create a Hubspot campaign landing page where we can direct prospective students to be able to understand what we offer for MBA and to get in direct contact with someone who can help them take the next step.
I worked diligently alongside the College of Business, as well as the Office of Admission to provide accurate and necessary information to this specific audience type. The team over this program is very knowledgeable about what we offer and I was able to elevate their knowledge in a visual way that appeals to an audience not familiar with our university or professors.
Tools Used:
Figma, Photoshop, HubSpot Campaigns
The process
I began by creating a wireframe to figure out what information we needed to present within the campaign page. That was through competitor research as well as a tactile brain storming session with the MBA professors. I then took my findings and their feedback to create a wireframe of how the page was to be organized.
I then went through the wireframe to decipher through what information I had at my disposal and what information I didn’t have. This also allowed me to shine a light on how difficult it was to find information on our MBA programs before this campaign with the College of Business and Office of Admission. While they were collecting the information I didn’t have, I began creating the layout in Figma to share with them to get their live feedback before we went to development.
The Final product
Once we received final approval on the Figma mock, our Marketing Campaign Specialist, Kristen Atkins, and I began developing the campaign landing page. There was an expedited turnaround time for this project as we were battling the upcoming semester start dates. Kristen and I were able to complete this project within 48 hours.
Photography seen throughout the mockup of this project was taken by Westin Edwards, Anderson’s University Photographer and Editor and Christian Luna, Anderson University’s Creative Content Manager.