Anderson university landing page redesign
Uplifting the University’s Current Landing page
Currently with my developer team to bring this design to life, I was tasked with uplifting the overall operating structure for Anderson University’s home page. With the revolving door of innovation happening at AU, the current layout and information present when a user came to our website, was no longer meeting our standard of excellence.
I studied the different audience types visiting the site and developed a strategy for easy navigation for everyone, which was the biggest challenge in this project.
The next key step was to identify what aspects of the University should be prominently featured. A major part of this was determining what sets Anderson University apart from other local and national universities. This dynamic feature allows the user to hover over each point, changing the photo and corresponding description copy, allowing a sense of discovery.
Tools Used:
Figma, Photoshop, Elementor, WordPress
EXpanding the design
I then needed to make the design do deeper than the landing page. I created a design system that would work for a variety of content and worked within that to create the “shell” pages. This was an integral step to have the new look permeate the University’s website as I go through and redesign and restructure it as a whole over time.
Don’t just take my word for it. You are able to look through my working files that I have passed to my development team to see the final product
Photography seen throughout the mockup of this project was taken by Westin Edwards, Anderson’s University Photographer and Editor.