Deseret state
Brick-And-Mortar Design
Deseret State is a boutique cafe bookshop located in Salt Lake City, Utah. A new business that seeks to open its doors in the downtown business center, just a 10-minute drive from the University of Utah. Striving to be a gathering place for all and encourage customers to stay a while.
The target market is people who are needed to be focused while also being in community. The physical location in the business center allows people to easily come here during the work day or to complete digital work days. It also draws in college students to complete homework or to meet with friends.
Tools Used:
Illustrator, Photoshop, InDesign & Figma
Digital presence
The website and social media strategy seeks to bring the overall feeling of the physical space to a digital space to draw in customers to want to visit the space.
The website allows for easy navigation to be able to view the different aspects of Deseret State.
The approach to social media showcases curated photography of people interacting in the space. To show what all is offered by visiting Deseret State.
**I do not claim the rights to these images. They are for conceptual purposes only**